What does the future hold for companies in the business of manufacturing, marketing and selling discretionary products - those things that people desire but don't need? How can new insights about why people buy things they don't need help companies sell more of their products? How can companies divine the future for the sales of discretionary products and develop plans for action that will increase sales and build market share? Tracking trends is one method many businesses use to foresee the future. Here are the major trends on the horizon that will have the strongest impact on discretionary product manufacturers.

A SHIFT FROM BUYING THINGS TO BUYING EXPERIENCES

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