Yes, now apparently they're giving awards for the best underwear.
I blame Madonna - ever since she wore her bra on the outside and deleted the word "unmentionable" from our collective vocabularies.
Anyway, this underwear voting thing piqued my curiosity (or the voyuer in me) and I decided to get to the "bottom" of it.
I happen to know the woman behind the Undie Awards, Tomima Edmark- who, by the way, takes underwear very seriously. She told me that a recent study showed about 60% of American women are wearing the wrong size bra. Frankly, from a man's perspective it was probably more information than I needed to know - but 60% of anything is an incredible number statistically.
So how did so many women go wrong? Tomima claims there are a lot of reasons - not the least of which is department store bra "fitters" putting women into sizes they have in stock. And, apparently, lots of women have one breast larger than the other. I swear, I've never done any independent research into this fact, so I'm taking her word for it.
She also claims women don't measure themselves often enough - yet another fact I can't substantiate - and she proceeded to explain some sort of algebraic equation for finding the right size bra. No wonder so many women are in the wrong bra - it's a math thing! Start recruiting girls into math and science programs and we'll whip this thing in a generation.
Take note Boomer women - measure thyself once a year.
So why an award program for underwear? According Tomima - when women find something that fits comfortably, they get down right evangelical about it. This is apparently what women talk about when we cavemen are snoozing between football games. TheUndies.com is an attempt to allow women to vote for, and wax poetic about their favorite undies. I'm sure I don't understand this. I'm trying to picture my Thursday night poker crowd comparing underwear brands. It just ain't happinin'.
Tomima invited me to vote, which I did; I have never felt so lost in my life, although the first voting page was a lot of fun (I'm a 141). Guys, you can skip this, but at least 60% of the women reading this should give it a whirl... coffee, little sandwiches with no crust and Milano cookies are all virtual.
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