In-A-Gadda-Da-What?

They go too far. Just when I got used to hearing our music used as pseudo-symbolic themes, marketing everything from cars to box stores, along comes Fidelity Funds--who are shameless enough to use In-A-Gadda-Da-Vida, for Christ's sake, to convince us to hand over our money. At least the other brazen carpetbaggers pretend to try to tie the song into the product. The only thing the Iron Butterfly 'classic'evokes in me is an unpleasant acid flashback and an urge to wipe the drool from the corner of my mouth. Investments...stupid stoner song...what the hell dots are they trying to connect here? Unless it's those between companies who'll do anything to make a buck from Boomers and the advertising firms who'd sell their mothers to get the account. Oh wait..they sort of are selling their mothers.

We weren't the only ones shaking our collective Boomer heads - Karen Heller at Philly.com was wondering the same thing... "Utilizing "In-A-Gadda-Da-Vida" to sell retirement services is absurd, ironic and self-referential, which makes sense because these are the hallmarks of the group Fidelity is trying to land as clients." Read Keller's entire article here >

And for those of you wondering what ever happened to Philip Kramer, the one-time bassist for Iron Butterfly... no he didn't discover faster-than-light space travel, his minivan was found at the bottom of a 200 foot ravine in 1999. Get the facts here >