Boomer Women Aging Well

There was an interesting article by Mary Tannen in the NY Times Magazine a few weeks ago about how the fashion and cosmetics industries are starting to put their marketing where the money is: women over 40. M.A.C. Cosmetics, Dior, Miu Miu among others, are now using fantabulous women of a certain age to sell products to the women who actually use them. Look for Kim Bassinger, Sharon Stone, and Catherine Deneuve in new ad campaigns this year--as if I could have looked like them even in my 20's...right.

Since we are not a culture that reveres, exalts, or even tolerates the signs of aging, I suppose we'll continue to throw a portion of our 1 trillion dollars of spending money (that is not an exaggeration, by the way) at anything to keep us looking as young as we feel. While I'm slathering on the anti-aging cream and hydrating serum, I'll be listening to my current anthem by Dar Williams and wishing I could allow myself to simply age well.