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The Baby Boomer Generation is a source for trends, research, comment and discussion of and by people born from 1946 - 1964.
Covering issues on the Boomer Generation including original content for Boomers, bulletin boards, user comments, Sixties and Seventies music, Baby Boomer culture, health and coverage of issues for "Aging Hipsters." |
April 2, 2004
All Baby Boomers, All the Time
Well, aren't we lucky, at least those Boomers who live in the Albany, New York area. According to The Business Review, you are about to get Boom, a new 'feature-oriented monthly newspaper' aimed at baby boomers. According to the article, the magazine will be taking a 'how to age gracefully approach.' Are we supposed to want to age gracefully? Looking forward to hearing from those of you in the capitol New York area about the usefulness (or lack of) of Boom.
While I'm on the subject, apparently a Chicago-based company is about to launch a 24-hour national comedy cable network targeting baby boomers. According to The Indianapolis Star Online, the programming will be a mix of live shows from around the country and vintage shows, movies, and stand-up routines.
Pardon my cynicism, but are we looking at just two more ways to separate us from our paychecks? What's next? Boomer cable news that only runs news stories from the 60's and 70's?
Posted on April 2, 2004 12:08 PM
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Well, I have to say it's somewhat refreshing to see marketers stray from the script and realize that targeting Boomers still has legs. On the other hand, did they read the manual on how to advertise to Boomers? Unless by "aging gracefully" they mean stories like "How to relive that humming sound after an all-night Springstein concert," I'm not interested in someone telling me how to get old. I think the phrase "aging gracefully" is just Gen-X code for "shut up, get out of the way and crawl back into another decade."
Here are a couple of un-graceful article suggestions:
"Rolling a joint with arthritis"
"What to tell the grandchildren about Woodstock"
"Screw hearling aids, just crank up the volume" by Keith Richards
"Just spank 'em, dealing with your whiney Gen-X co-workers."
"How to get that greeter job at Wal-Mart."
Posted by: Pete on April 6, 2004 6:44 AM
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