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The Baby Boomer Generation is a source for trends, research, comment and discussion of and by people born from 1946 - 1964.
Covering issues on the Boomer Generation including original content for Boomers, bulletin boards, user comments, Sixties and Seventies music, Baby Boomer culture, health and coverage of issues for "Aging Hipsters." |
December 17, 2003
Yet Another Baby Boomer Product
We've been saying for some time now that Baby Boomers will exert tremendous pressure on marketers to design (or re-design) products aimed at the aging Boomer generation. We are the proverbial 500 pound silver back gorilla who won't be ignored.
Here's an example of a re-design done specifically for Boomer bikers:
Giant Bicycles
Posted on December 17, 2003 7:38 AM
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